Sum Jurmisshngs mpd Cn JANUARY FEBRUARY Towa aie IRS tn SEN Sale | Etta Seem Ss hae, a ia ae Se ae. LR ate Sha Yen a ALS Maa: ye Agi Ch ee ee OTe ee = aniay den (eat § a LAAs (os ME bs 1916717516" 19 1. 1617, 1899 1 19) 202s PP Ne EY NUT do as 2223 2A 2S 20 Vee PL « BA PA | woe 4 29.3031 iG ied eas Las Ae CN LON ae ee 1 Borel Sn eh. Ragas ra BARE ita a US A OS a Pid ag « Maen ey 19. 248 ae 5 17 Be 1.20 14) 1846: 7. 20) 20 2Z Lee ae 2122) 23.28 26 (27:28 27 31 28 29 30 SEPTEMBER OW awe fo Wat M T W. fae F 1 2 ene ? 2 sa « Tene ata 7. AOn 1 5 6 [go ig Kd 2 A 16 17 18 12 13 fe 15 Be 1920021 22 23.24/25 19 20 Agee 3 26; 2728 o9 30 31 26:27:28 29 30 OCTOBER DECEMBER M TOW oT F | TN Mo OW OTe F gelly Aa ioe 3545627 8 9 10 BS 37a rR ae 10° 1142 “43744 15 16 17 12 13 14 15 16 17 18 19 20 21 22°23. 94 19 20 21 22 23 24 25 26 27 28 29 30 26 27 28 29 30 31 Room 519 * 9 East 46th Street, New York 17, N. Y. Plaza 9-2917 HOME FURNISHINGS CALENDAR NOTE: Events are repeated until they take place. New events, last minute changes and revisions are added each week as quickly as scheduled. HOME FURNISHINGS CALENDAR asks your indulgence for the unavoidable changes and new events that come up between issues. DATE Thursday Sept. 15 9:00 A.M.= 11:00 A.M. Thursday Sept. 15 Going on Thursday Sept. 15 Just out Thursday Sept. 15 Going on Thursday Sept. 15 Just out ~ Friday Sept. 16 Just out . Eric; trimmings by West Coast Trimmings, WHAT'S GOING ON GIVEN BY WHERE PREVIEW OF LIGHTING THE SYLVANIA 500 FIFTH AVENUE CENTER LIGHTING CENTER SECOND FLOOR A preview, by invitation only, of the newest edition of the Sylvania Lighting Center will be held and a mid-morning snack will be served. Modern lighting, wood, glass and paint have transformed the second floor into a modern apartment with privacy for all, room for television, athle~ tics, hobbies, and so forth. Contact: Miss Constance Thomas, Sylvania Electric Products, Inc., WI. 7~9500. ANNUAL AWARD COMPETITION A.I.D. Al EAST 57TH STREET Entries are now being received by the A.I.D. for their 1949 annual com- petition, Entry forms are available at their national headquarters. Any designer may enter the design of a product which has been offered for sale, not prior to January 1, 1949, and has reached the consumer market. Submissions are not limited in number but the entry form must designate how many there are and reach the A.I.D. not later than Monday, January 2, 1950. Contacts Mrs. M. M. Girard, MU. 8-0238. PUBLICITY ANALYSIS NRDGA 100 WEST 31ST STREET The 1949 edition of "The Analysis of Publicity Expense" is now available for distribution. Price to members, $1.50; to non-members, $2.50. Publicity: Robert J. Mayer, CH. 4~-8780. NEW SHOWROOM OPEN JOHN C. MILNE 18 EAST 53RD STREET The Brown-Jordan Company of Pasadena, California, manufacturers of dis-. tinctive metal furniture, announce that they will be represented in New York by John C. Milne whose new display rooms have just opened. In addition to Brown-Jordan's furniture of aluminum and wrought-iron with its hand-glazed enamel finishes in decorator colors, other West Coast products will also be displayed: drapery and upholstery fabrics by McKay, Davis & McLane; hand-loomed textiles by Haeckel Weaves; hand prints by Contacts Mr. John C, Milne, PL. 3-9546. NEW BOOK: HOME REPAIRS DOUBLEDAY & COMPANY 14 WEST 49TH STREET A new book, embodying the quick and simple training methods used to teach skills for war, has just been published. It is "Home Repairs Made Easy" by Lee Frankl who prepared training manuals for both army and navy. This book applies the method of visual instruction and is profusely illus= . trated. Publicity: Louise Thomas, CI, 6-1700. BUYING FURNITURE LIBERTY - OCT. ISSUE 37 WEST 57TH STREET A practical guide to buying furniture will be published under the title "Is It Furniture or Junk?" This article should prove of value both to the consumer and to the reputable dealer. It is followed by another article in the same issue giving valuable advice on consumer-store rela- tionships. Contact: Doris C. Sanders, EL. 56600. COPYRIGHT, 1949, HOME FURNISHINGS CALENDAR. ohn “DATE Sept. 22 Sept. 18- Sept. 21 Sept, 18-21 Sept. 18~ Sept. 21 Sept. 18- Sept. 22 Sunday Sept. 18~ Sept. 24 Monday Sept. 19 Monday Sept. 19- Sept. 22 Sept. 23 Monday Sept. 19= Oct. 1 T'S GOING ON WHERE ST, LOUIS GIFT SHOW, STATLER HOTEL, ST. LOUIS, MISSOURI. CONTACT: G. L. WENNERSTROM, KANSAS CITY MERCH. MART, KANSAS CITY, MO. GIVEN_BY NORTHWEST GIFT, ART & HOUSEWARES SHOW, RADDISON HOTEL, MINNEAPOLIS, MINN. CONTACT: HELEN BRETT, 1228 MERCHANDISE MART, CHICAGO, ILLINOIS. BALTIMORE GIFT SHOW, LORD BALTIMORE HOTEL, BALTIMORE, MARYLAND. DENVER GIFT & JEWELRY SHOW, ALBANY HOTEL, DENVER, COLORADO. CONTACT: ALLIED EXHIBITORS, 712 SO. OLIVE ST., LOS ANGELES, CALIFORNIA. CLEVELAND GIFT SHOW, HOTEL STATLER, CLEVELAND, OHIO. CONTACT: J. M. HAMMER, KNOX, PENNSYLVANIA, NEW ENGLAND VILLAGE EASTERN STATES WEST SPRINGFIELD AND HOME DISPLAYS EXPOSITION MASSACHUSETTS A complete, typical New England village - Storrowton Village ~ is part of this annual exposition, The buildings, all of the Revolutionary era, have been installed on the Exposition grounds and serve as a setting for Home Department displays and activities during this period. On September 19th at 3:30 P.M., Dorothy Harrower, designer-decorator, will speak on document prints by Greeff Fabrics, Inc. Publicity: Mrs. Ione F. Winans, Storrowton, West Springfield, Massachusetts, WEEK BEGINNING SEPTEMBER 19, 1949 NEW PRINTS W. & J. SLOANE FIFTH AVE. & 47TH ST. The "Stimulus Prints" to be featured exclusively by Sloane's will be avail-~ able to the consumer on this date. The following prominent designers have each contributed three patterns: Salvador Dali, Ray Eames, Abel Sorensen, Bernard Rudofsky, George Nelson and Edward Wormley. Since each pattern is available in three different color combinations, the collection of "Stimulus Prints" totals 54 in all. Publicity: B. D, Smith, PL. 5-5600. SECOND ANNUAL HOME FURNITURE CLUB KTEL AUDITORIUM FURNISHINGS MARKET OF ST. LOUIS ST, LOUIS, MO. The Furniture Club of. St. Louis in cooperation with the St. Louis Floor Covering Club and the Housewares Club is putting on the second show of this sort to reach dealers, jobbers and representatives from nine states in the area. Contact: Ira W. Curry, Furniture Club, St. Louis, Missouri, FALL FURNITURE SHOW, MECHANICS BUILDING, BOSTON, MASSACHUSETTS. CONTACT: MARY C. O'BRIEN, DIRECTOR, 90 CANAL ST., BOSTON, MASSACHUSETTS. HOMECOMING THE FAIR STORE & THE FAIR STORE FAIR BETTER HOMES & GARDENS CHICAGO, ILL. A large-scale promotional tie-in between The Fair Store and Better Homes and Gardens Magazine will begin. Four rooms, inspired by the magazine's own model-room displays will be shown in the store. Manufacturers' demon- stration rooms, cooking schools, decorating forums are some of the activities planned. Margaret Meredith, decorator-consultant for Columbia Mills, will be in the drapery department from Sept. 27th through 30th and will lecture in the store auditorium on Sept. 27th at 10:30 A.M. Contact: John Robling, Better Homes & Gardens, Des Moines 3, Iowa. age DATE Tuesday sept. 20 9:00 A.M. 11:00 A.M. ‘Breakfast Tuesday Sept. 20 11:00 A.M. Tuesday Sept. 20 3:00 P.M.~ 6:00 P.M. Cocktails Tuesday Sept. 20- Sept. 23 Evening Thursday Sept. 22 10:00 A.M. Thursday Sept. 22 3:00 P.M, Thursday Sept. 22 3:00 P.M. 5300 PM, Cocktails WHAT'S GOING ON GIVEN BY WHERE _ PRESS OPENING GREEFF FABRICS, INC. 4 EAST 53RD STREET A press breakfast will be held, by invitation only, at the opening of the new building designed for Greeff Fabrics, Inc. Gerald K. Geerlings, architect and H. Clifford Burroughes, interior decorator were in charge of the project. The new line of fabrics and wallpapers by Greeff will also be shown. Publicity: Hilda Kassell, PL. 92917. INTERIOR DISPLAYS LUREX FABRICS HOTEL PIERRE Dorothy Liebes and Mary Brandt have lined up decorative arrangements for four interiors which will be displayed on the ballroom floor of the Pierre, combining various types of furniture with Lurex fabrics. Edward Wormley designs will be used for the modern group; Baker for the Chinese modern, and James Amster for the antiques. One interior will be a display of the fabrics exclusively. Another showing in the afternoon will ex- hibit how Lurex can be used in fashions. Lurex is a product of the Dobeckmun Company. Publicity: Eleanor Lambert, MU. 8-2130. TRADE OPENING GREEFF FABRICS, INC. 4, EAST 53RD STREET Decorators will attend a cocktail party at the opening of the new building for Greeff Fabrics, Inc., and preview their new line of fabrics and wall- papers. On the following day "open house" will be held from 3:00 P.M. to 6:00 P.M. by Greeff. Contact: Mrs. Donald Price, PL. 92310. SERIES OF LECTURES JORDAN MARSH | BOSTON, MASS. Miss Theo Pascal, Home Editor of Charm magazine,will give a series of lectures on home decoration as part of the Jordan Marsh forum on "Women Who Work", ‘Contact: Miss Edna Summers, Fashion Dir., Jordan Marsh. SHOWROOM OPENING DESIGNS FOR BOTANY BUILDING BOTANY MILLS, INC. BUSINESS, INC, 16 WEST 46TH STREET The new street floor showroom and educational exhibit of Botany Mills, Inc., designed by Designs for Business, Inc., will be opened with a press breakfast. This marks the completion of a two-year redesign program which included the complete restyling of the twelve story interior and the erection of a new two story facade. By invitation only. Publicity: Anne Gorman, Franklin Fisher & Associates, Ine., MU. 2-1983. ANNIVERSARY PARTY | ALEXANDER SMITH & SONS 193 EAST POST ROAD AND MOVIE PREVIEW CARPET COMPANY WHITE PLAINS, N.Y. A first anniversary cocktail party at the Clara Dudley Workshop will be held for the cooperating firms who contribute samples of their merchan- dise to the Clara Dudley Workshop program. A preview of Alexander Smith's new technicolor film, “Before and After" will be shown. By invitation only. Contact: Mary E. Black, Workshop Coordinator, MU. 9-1300. NEW GALLERY N. Y. CIRCULATING 640 MADISON AVENUE OPENING ~ LIBRARY OF PAINTINGS SUITE 242 A special press showing by invitation only will be held at the opening of new quarters for The New York Circulating Library of Paintings on this date. The gallery has a collection of over 1400 paintings by leading artists and all works in the collection are available for monthly rentals at nominal rates. Contact: Ruth Butler and Eleanor Sadowsky, PL. 9-7754. Publicity: Hilda Kassell, PL. 9~2917. nthe DATE Sept. 22- Oct. 2 Friday Sept. 23 Sept, 24 WHAT'S GOING ON GIVEN BY BETTER HOMES EXPOSITION, LORD BALTIMORE HOTEL, BALTIMORE, MARYLAND. GONTACT: MR. J. M. BROOKS, 1308 FIDELITY BLDG., BALTIMORE, MARYLAND. HEIFETZ GALLERY RUNKLE. FURNITURE CO. YORK, PENNSYLVANIA The Runkle Furniture Co. will open the Heifeta Design Gallery - an exhibi- tion of lamps and decorative accessories in individual settings, intro- duced by Yasha Heifetz, designer and manufacturer. The Gallery will occupy 2025 square feet and will be decorated in room settings, section displays and shadow boxes, This represents a pioneering effort by a manufacturer and specialty store to demonstrate the function of the lamp as an art and utilitarian object in the home. Four lamp groups will be shown: ceramics, woods, metals and a combination of wood and metal, Contact: Paul Lauck, president, The Runkle Furniture Co., York, Penna, WHERE ROSH HASHQNAH-~FIRST DAY OF JEWISH NEW YEAR. Sept. 24-29 MONTREAL GIFT SHOW, MONTREAL, CANADA. Saturday Sept. 24= Oct. 2 Sunday Sept. 25 Sunday Sept. 25 Sunday Sept. 25 FIRST PUBLIC NATL. FURN. AND HOME GRAND CENTRAL EXPOSITION FURNISHINGS SHOWS, INC. PALACE The dates for this exhibition originally set for Sept. 10th to 18th have been advanced to Sept. 24th to Oct. 2nd to coincide with Home Fashion Time. At this time an extensive exhibit of home goods featuring exhibits by manufacturers and retailers will be open to the public. The exhibition will consist of model rooms with various educational services in addition. Contact: H.F. Van Horn, Natl. Furn. and Home Furnishings Shows, Inc., 134 Lexington Ave., MU. 5-0218, Publicity: Jack Malloy, Anderson, Davis & Platte, LE. 7-2300. hs SPECIAL FEATURE SECTION HERALD TRIBUNE 230 WEST 41ST STREET "Today's Home" is the special home furnishings section to be published with the Sunday issue of the Herald Tribune on this date. It will include furniture and decorating trends for the modern home. Advertising dead- line: Sept, 20th, Editorial deadline: Sept. 19th. Send editorial photos and material to Eugenia Sheppard and Ann Pringle, Herald Tribune, SPECIAL FEATURE SECTION N. ¥. TIMES 229 WEST 43RD STREET A full newspaper size section included with the Sunday edition of the Times for this date will be devoted to “Home Decoration and its Mainten- ance", This will cover the wide range of home furnishings with emphasis on furniture, decoration, fabrics, floor coverings, equipment, price scales and so on. Advertising and editorial deadline: September 16th. Submit all photos and editorial copy to: Ivan Veit, N.Y. Times, LA. 4-1000, Ext. 523. SPECIAL FEATURE SECTION DAILY NEWS 220 EAST 42ND STREET Special home furnishings section including 20 pages of editorial and 28 pages of advertising will be published on this date. The editorial and advertising deadline is Sept. 19th, and the section will be divided into five parts: Furniture and Room Settings, Fabrics and Wall Coverings, Floor Coverings, Home Appliances and Accessories, Contact: Willella de Campi, The Daily News, MU. 21234. 4 DATE Sunday Oct. 9 Monday Sept. 26 9:00 A.M.- 11:00 A.M. Breakfast Monday Sept. 26— Sept. 28 Sept. 26— Sept. 28 Monday Sept . 26- Sept. 30 Sept. 26~ Sept, 30 Monday Sept. 26 Just open Se pt co 26— Cette 2 WHAT'S GOING ON GIVEN BY WHERE DEALER DISPLAY AIDS JAMES LEES & SONS CO, BRIDGEPORT, PENNA. In addition to sixty-five full page advertisements, mostly in full color, scheduled to run in Sunday supplements throughout the country, James Lees & Sons Company are also providing portfolio, mats, display pieces and other helps for dealer tie-ins to coordinate with Home Fashion Time, Sept. 26 - Oct. 1. Publicity: Wilmer P. Cressman, James Lees & Sons Company, Bridgeport, Pennsylvania. WEEK BEGINNING MONDAY, SEPTEMBER 26, 1949 © PRESS FREVIEW F,. SCHUMACHER & CO. 535 MADISON AVENUE "The Hawaiian Islands Group" designed by Dorothy Draper for F. Schumacher & Co., will be shown to the press by invitation. Mrs. Draper has taken her cardinal principle of decoration, “bring the outdoors indoors", to the Pacific Islands, creating the patterns and color tones for 10 fabrics, three wall papers, and two carpets to be designated the "Hawaiian" group. These will be officially launched to decorators and consuitiers during the week of “Home Fashion Time", Publicity: Philip Schuyler, MU. 4-4540. PERSONNEL MANAGEMENT AMERICAN MANAGEMENT WALDORF--ASTORIA LEADERS MEETING ASSOCIATION NEW YORK CITY Representatives of labor, government and management will address 1500 executives in manufacturing, wholesaling and retailing firms during this three-day meeting under the auspices of the American Management Associa- tion's Personnel Division headed by John S. Bugas of the Ford Motor rn Publicity: Edward K. Moss, American Management Association, BR. 9- 055. NATIONAL ELECTRONICS CONFERENCE, EDGEWATER BEACH HOTEL, CHICAGO, ILLINOIS. CONTACT: G. H. FETT, UNIVERSITY OF ILLINOIS, URBANA, ILLINOIS. PREMIUM AND ADVERTISING PREMIUM ADV. ASSN. OF AM. 71ST REG. ARMORY SPECIALTIES EXPOSITION N. Y. PREMIUM CLUB 34TH ST. AT PARK The annual Premium Show will feature the offerings of more than 250 manufacturs. A symposium on premium products will be held that week. Contact: Arthur Tarshis, exposition manager, LU. 2-4627. PHILADELPHIA GIFT SHOW, HOTEL BENJAMIN FRANKLIN, PHILADELPHIA, PENNA. CONTACT: GEORGE F, LITTLE MANAGEMENT, 220 FIFTH ” AVENUE, NEW YORK 1, N. Y. OPENING OF MODEL ROOMS WOODWARD & LOTHROP WASHINGTON, D. C. Woodward & Lothrop's annual display of decorating schemes in House & Garden forecast colors will feature a television room containing Ben Rose drapery fabrics, a specially designed 5-shaped sofa manufactured by Cocheo Brothers, and Salterini indoor modern furniture. There will also be platform displays of Ben Rose fabric designs. Publicity: Doris Herzig, Franklin Fisher & Assoc., Inc., MU. 2~1983. Washington contact: James W. Hardey, advertising director, Woodward & Lothrop, Washington, D.0. NATIONAL WINDOW WEEK PROMOTION, NATIONWIDE. PUBLICITY: MISS KIM WISS, STEVE HANNAGAN, 237 PARK AVE.,N.Y.17,. Ple 5=2900. ate DATE Monday Sept. 26- Oct. 1 Tuesday Sept. 27 10:00 A.M.~ 12:00 M. Tuesday Sept. 27= Sept. 29 8:00 P.M.~ 10:00 P.M. Tuesday Sept. 27 WHAT'S GOING ON GIVEN BY HOME FASHION TIME HOME FASHIONS LEAGUE 155 EAST 96TH STREET The theme of Home Fashion Time this year is “Enjoy Living at Home", In order to tie-in with this important home furnishings promotion all you need is to send in an application blank or write on your firm letterhead expressing your desire to participate. A Home Fashion Time booklet has been prepared which tells what was done last year and includes a Blue-~ print for Action for this year. These booklets are available from the Home Fashions League at 25¢ each for less than 100 copies. Above this figure the cost is less. Consult the Blueprint for Action for ideas on how your firm can best take advantage of this nation-wide promotion. The booklet and blueprint are being distributed to its members by the N.R.D.G.A. Others should address the League direct. Additional promo- tional material includes posters in two sizes, a Trends Bulletin summar- izing the highlights of all phases of the home furnishings industry fall markets and containing some forty pages covering twenty categories with swatches of trend colors in wallpapers, paints, floor coverings and fabrics coordinated in room schemes. These Bulletins are $5.00 each. For all material and further information contact: Josephine Brush, Home Fashions League, Inc., 155 East 96th St., New York 28, SA. 2-1839, WHERE PRESS SHOWING: ROBERT MAYER HOTEL ROOSEVELT NEW "K-D" CHAIR ASSOCIATES LIBRARY ROOM The first press showing of the new "K-D" knockdown chair, designed by Robert Mayer, will be held on this date. By invitation only. Breakfast will be served at 10 A.M. Publicity: Anne Gorman, Franklin Fisher & Assoc., Ince, MU, 2~1983, SERIES OF HOME FURNISHINGS BERGEN JR. COLLEGE EVENING FORUMS MERCHANDISING TEANECK, NEW JERSEY Home Furnishings Merchandising in collaboration with the civic committee of Bergen County will hold a series of forums on three successive evenings at the Bergen Junior College, Teaneck, N.J., with Charles H. Henders, N.Y.U. faculty member, as moderator. Speakers for the evening of Sept. 27th will be: John Gerald, interior decorator; Mary Monze, American Home magazine; Mary Davis Gillies, McCall's magazine. On Sept. 28th: Mary Burke, rug consultant; Theodore Muller of Muller-Barringer; Virginia Hamill, designer. Sept. 29th: Mary Brandt,home furnishings consultant; Karen Gilespie, assistant professor, N.¥.U.; Donald MacMillan, Interior Design & Decoration magazine. Open to the public free of charge, . Publicity: John S. Edwards, Hackensack, New Jersey, Hubbard 7-1230. SPECIAL HOME FURNISHINGS NEW YORK 125 BARCLAY STREET FEATURE SECTION WORLD-TEL EGRAM NEW YORK, N.Y. A special section devoted to home furnishings and titled "Accent On Interiors" will be published in the issue of the World-Telegram for this date. News, pictures, articles and features will highlight new develop- ments and ideas for making the home more livable, Furniture for every room, radio, television, appliances, kitchen equipment, laundry equipment, floor coverings, paints, roofing, insulation, heating, air conditioning are among the subjects to be included, Advertising deadline: Sept. 23rd. Editorial deadline: Sept, 21st. Send photos and editorial material to: Richard A. Murray, advertising director, World-Telegram, wee Barclay St., N. Y. Ce, BA. 7= 3211. ne DATE Wednesday Sept. 28- Dec, 14 7300 P.M.- 8:40 P.M. Wednesday Sept, 28= Jan. 4 6315 P.M.~- 8:00 P.M, Wednesday Sept. 28 Just out Friday Sept. 30 Just out Saturday Oct ° le Oct. 9 Sunday Oct. 2 WHAT'S GOING ON GIVEN BY WHERE SERIES OF TWELVE MAGA~- CITY COLLEGE ADULT ROOM 115 ZINE ARTICLE LECTURES EDUCATION PROGRAM N.Y. PUBLIC LIBRARY A twelve-week workshop to be held Wednesday evenings will be conducted by Beatrice Schapper and will deal with actual practice in preparation of material for editors of trade, special interest, professional and popular magazines with how-to-do-it guidance. Fee is $15 for the series. Regis- tration takes place up to September 25 at any branch library; or mail check or money order to Adult Education Office, City College, Convent Avenue & 139th St., New York, N.Y. Contact: Beatrice Schapper, L0.4-2560. NEW COURSE: WRITING FLORENCE BROBECK N. ¥. UNIVERSITY FOR WOMEN'S MAGAZINES 21 EAST 9TH STREET WASHINGTON SQUARE A course on how to write for women's magazines will be held on fifteen consecutive Wednesdays, beginning on this date. It will be conducted by Florence Brobeck, editor, and public relations consultant, under the auspices of the Division of General Education. The course will deal with source materials and background necessary for anyone who wants to write for women in the fields of decoration, antiques, foods, homemaking, and so on. Writing assignments will be given personal criticism and editing. Contact: Miss K. Gault, SP. 7+2000, Extension 788. SMORGASBORD COOKBOOK A. A. WYN | 23 WEST 47TH STREET A new cookbook containing over 200 completely new Swedish recipes and written by Anna Olsson Coombs, author of Modern Swedish Cookbook, will be published on this date. These recipes have been adapted to modern cooking methods and American entertaining and utilize foods readily available everywhere. Many of the dishes may be prepared the day before a party and are surprisingly inexpensive. Publicity: Eileen Kelly, PL. 77350. HOME ISSUE SEVENTEEN MAGAZINE 11 WEST 42ND STREET "Your Home and You", the special home issue of Seventeen Magazine will be out on this date. This is the first in a series of annual projects to stimulate general participation in home affairs such as decorating and cooking among teen agers. National promotional tie-ins have been planned. Publicity: Addie Weineman, PE, 6+1100. NATIONAL ELECTRICAL . ELECTRICAL COLISEUM LIVING WEEK ASSOCIATION CHICAGO, ILL. National Electrical Living Week has been designated in conjunction with the second annual National Television and Electrical Living Show to be held on these dates at the Chicago Coliseum. A special trade preview will be held September 30 to give exhibitors an opportunity to hold sales meetings and to present their 1949-1950 lines to dealers and distributors. Promotional plans to build public attendance include the signing of Eddie Cantor to head a cast which will present three full hour shows a day; General Electric's "House of Magic't; and a "Miss Television" with entrants sponsored by exhibitors. Contact: Axel H. Kahn, district manager, General Electric Supply Corp., Chicago, Ill. SPECIAL SECTION THE MILWAUKEE JOURNAL MILWAUKEE, WIS. A full-sized special section with the front page in color will be de- voted to home furnishings news, features and advertisements to coincide with Home Fashion Time. Contact: Lois Hagen, H. F. Editor, The Milwaukee Journal, Milwaukee, Wisconsin. A Oct. 3 Monday Oct. 3 7300 P.M.- 9300 P.M. Monday Oct. 3~ April 3 7:00 P.M. Tuesday Oct. 4 Oct ° 9=- Oct. 15 Monday Oct. 10- Oct. 12 Oct. 1O~ Oct. 15 WHAT'S GOING ON WHERE RDO wren nome nine GIVEN BY ADVANCE DATES AND NOTICES YOM KIPPUR~-JEWISH DAY OF ATONEMENT. EVENING COURSES LILI. BLUMENAU WEAVING WORKSHOP IN WEAVING 53 EAST 9TH STREET The first in a series of evening classes in weaving to be given by Lili Blumenau will be held at this time. Classes are conducted on Monday and Friday evenings from 7:00 to 9:00 and beginners learn the fundamentals in technique and design, such as: setting up looms, basic weaves, drafting of weave constructions, yarn characteristics, color and texture. Advanced students select their own problems, create their own designs and study the more complex hand weaving techniques. These classés are scheduled to con- tinue until the end of May. Fees $45 for 15 two-hour sessions, Registra- tions Sept. 24th, 2:00 to 5:00 P.M. and Sept, 26th through Sept. 28th, 6300 to 6:00 P.M. at the Weaving Workshop, 53 East 9th Street, New York, N.Y., AL. 4-7363. COURSE OF LECTURES ADVERTISING WOMEN HOTEL ASTOR ON ADVERTISING OF NEW YORK 45TH ST. & B'WAY A course of twenty-four lectures will be given for the 2lst year under the auspices of Advertising Women of New York. Registration is Sept. 28 from 5:45 to 6:30 P.M. at the Astor. Fee for entire course including lectures, field trips and graduation party is $12. Contact: Hulda | Kloenne, AWNY, 1233 Avenue of the Americas, CI. 5-4149. FIRST OPEN MEETING HOME FASHIONS LEAGUE CHICAGO, ILLINOIS The first member group of the Home Fashions League has been formed in Chicago and will hold its first open meeting during Home Fashion Time on Oct. 4. This meeting will be addressed by Harper Richards, industrial designer. The second meeting on Nov. 8 will have Saide Feika of Feika Imports as guest speaker. She will discuss and show merchandise collected on her recent trip to the Orient. Contact: Marian Knapp, Director of Public Relations, National Association of Bedding Manufacturers, 1647 Merchandise Mart, Chicago, Illinois. NATIONAL BUSINESS WOMEN'S WEEK, 1819 BROADWAY, NEW YORK CITY. CONTACT: NATIONAL FEDERATION OF BUSINESS & PROFESSIONAL WOMEN'S CLUBS. ANNUAL MEETING A. N. A. WALDORF~ASTORIA The 40th annual meeting of the Association of National Advertisers will start on October 10th and run through the evening of October 12th. Howard Chapin, advertising director of the General Foods Corporation is chairman of the program committee and complete program details for the meeting will be announced later. As has been the practice at previous meetings, the first two days of this session will be restricted to association members and invited advertiser guests. On the third day, representatives of advertising media and agencies will also be guests of A.N.A. Publicity: Peter Allport, A.N.A., 285 Madison Ave., OR, 9-4940. NATIONAL CRANBERRY WEEK. CONTACT: ELLEN STILLMAN, NAT'L CRANBERRY ASS'N, HANSON, MASS. Se DATE Oct. ll- Oct. 16 Wednesday Oct. 12= Oct. 15 Oct. 15- Oct. 22 Tuesday Oct. 18 9:00 A.M.~- 5:00 F.Ms Oct. 30 Oct. 23 Monday Oct. 24~ Oct. 29 Monday Sept. 19= Oct. 15 Thur sday Sept. 29 Evening Oct. l- Oct. 23 Oct, le Nov. 2 TRADE EXHIBIT WHAT'S GOING ON GIVEN BY WESTCHESTER BETTER HOMES EXPOSITION, WHITE PLAINS, N. Y. CONTACT: MR. J. C,. BAILEY, 193 MAIN STREET, WHITE PLAINS, N.Y. WHERE NAT'L HARDWARE SHOW GRAND CENTRAL PALACE . Over 500 national manufacturers will exhibit every type of hardware and houseware, fishing and hunting equipment and sporting goods at this annual show for the trade only. Hotel reservations can be arranged for out-of~town manufacturers and advance registration programs may be obtained by contacting: National Hardware Show, 331 Madison Avenue, New York 17, N.Y. Publicity: Ted Black, MU. 2~4802. ROCHESTER HOME SHOW, HOTEL SENECA, ROCHESTER, N.Y. CONTACT: DUBINSKY STONE EXPOSITION, 71 SHARON ST., HARTFORD, CONN. ORIENTAL RUG FORUM ORIENTAL RUG INST. HOTEL STATLER AND LUNCHEON ORIENTAL RUG IMP. ASSN. NEW YORK, N.Y. An all-day oriental rug forum under the dual sponsorship of the Oriental Rug Institute and the Oriental Rug Importers Assn. will feature such speakers as Earl Glazier of Hardwick & Magee, Stephen Philibosian of Strawbridge & Clothier, E, A. Raventos of Karastan Rug Mills as well as an editorial writer, an interior decorator and others to be announced later. Publicity: Mr. M. Julian, Julian-Lewis, Inc., CI. 7-6027. JAMESTOWN FALL FURNITURE MARKET, JAMESTOWN, N.Y. CONTACT: MR. P. E, DENNEY, FURN. MFRS. BLDG., INC., JAMESTOWN, N.Y. ORIENTAL RUG WEEK. SECOND ANNUAL FALL NATIONAL ASSN. OF SHERATON HOTEL SUMMER FURNITURE MARKET SUMMER FURN. MFRS, CHICAGO, ILLINOIS Following up the successful market held last year, the NASFM will hold its second market on these dates. In addition to exhibitions in the Sheraton Hotel there will be displays at the Merchandise Mart, the American Furniture Mart and the Hotel St. Clair. Publicity: Harold J. Siesel, 424 Madison Avenue, New York 17, N.Y¥., EL. 5-0138. MUS. GALLERY AND G N EXHIBITION NATL. SERIGRAPH SOC. 38 WEST 57TH STREET An exhibition of serigraphs and textiles will open on this date. All exhibits are by members of the teaching staff. Hours: 10 A.M. to 6 P.M, daily except Sunday. Contact: Doris Meltzer, CI. 5-8936. GARDEN LECTURES N.Y. BOTANICAL GARDEN BRONX PARK A series of 12 Thursday evening garden lectures on Fundamentals of Gardening by T. H. Everett, horticulturist, will begin on this date. Publicity: Carol H. Woodward, SE, 3-3200.. : AMERICAN TEXTILES '48, WORCESTER ART MUSEUM, WORCESTER, MASS. CONTACT: AMERICAN FEDERATION OF ARTS, 22 EAST 60TH STREET, NEW YORK, N.Y. EARLY AMERICAN DECORATIVE ARTS, INDEX OF AMERICAN DESIGN. WORCESTER ART MUSEUM, WORCESTER, MASS. 5 DATE Tuesday Oct a 4- Dec. 4 Wednesday Oct. 19 10:00 A.M.- 5:00 P.M. Thursday Sept. 15 11:00 AM.-« 12:00 A.M. WHAT'S GOING ON GIVEN BY WHERE MUSEUM, GALLERY AND GARDEN NEWS (Cont'd) ANNIVERSARY CELEBRATION MUSEUM OF MODERN ART ll WEST 53RD STREET "Modern Art in Your Life", an exhibition to show how modern art is a source for much of our daily environment, will occupy the entire 3rd floor of the Museum to commemorate its founding in 1929. Buildings, furniture, useful objects, shop displays and advertisements that are accepted readily and enjoyed by the public are related to, or derived from works of art frequently considered meaningless and even ugly. The exhibition will show how the appearance of popular articles used in everyday living has direct antecedents in the most elusive abstract art. This has been arranged by Rene d'Harnoncourt, Director of the Museum's Curatorial Departments, in collaboration with Robert Goldwater, author, Associate Professor of Art History at Queens College and Editor of the Magazine of Art. Press preview _on October 4th by invitation only. Open to the public on October 5th. Hours: 12 to 7 P.M. weekdays; 1 to 7 P.M. Sundays. Publicity: Betty Chamberlain, CI. 5+8900. VAN GOGH EXHIBIT MSTROPOLITAN MUSEUM FIFTH AVE.& 82 ST. "Vincent Van Gogh: Paintings and Drawings" - an international loan ex- hibition arranged by The Metropolitan Museum of Art and The Art Institute of Chicago, will be opened to the press on this date. Paintings and drawings to be shown will come from the collections of Vincent W. Van Gogh of Laren and the Kroller-Muller State Museum at Otterlo, in Holland and from a number of American lenders, including private collectors and lead- ing museums. The exhibition is being arranged with the endorsement and assistance of the Ministry of Education, Arts and Sciences of the Royal Netherlands Government. Open to the public from October 21st through January 15th. Hours: 10:00 A.M. to 5:00 P.M. daily; 1:00 P.M. to 5:00 P.M. Sundays and holidays. Publicity: Lillian Green, RH. 4-7690. TELEVISION NEWS TELEVISION PROGRAM WABD DUMONT TELEVISION "YOUR TELEVISION SHOPPER" CHANNEL 5 515 MADISON AVENUE Mrs. Donald Price, vice president of Greeff Fabrics, Inc., will be the guest of Kathi Norris on this date and will discuss documentary prints, their history ani origin and how they are translated into contemporary designs for wallpaper and fabrics. Publicity: Babs Doniger, MU. 7~+0096. EDITORIAL REQUIREMENTS For Home Graphic Arts, 119 Ellison St., Paterson, N. Jd. This syndicated, slick-paper magazine is circulated through mortgage departments of financial institutions. Modeled on the better home-furnishings magazines, this publication covers the field of home building, making and decorating, inside and out. Its impact on merchants is that of local financial sponsor~ ship. Glossy photographs, accompanied by descriptive copy are solicited. All material will be returned and a copy of the magazine will be furnished showing use made of material. Address the editor, Walter Fillan, Applied Graphic Arts, 119 Ellison St., Paterson, New Jersey. _ fae & te In Jus TT “UE Room 519, 9 East 46th Street, New York 17, N. Y. Plaza 9-2917 Emma Aubert Cole, Managing Editor Arlene Hannes, Associate Editor Zelda K. Schiller, Circulation Manager Hilda Kassell, Promotion Director HOME FURNISHINGS CALENDAR is published every Thursday. There is no charge for any listing. Subscription rates: One year, $30; six months, $18; three months, $10; single copy, $1.